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Medical Practice Calculator

Medical Practice Google Ads Budget & Lead Calculator

Model clicks, inquiries, qualified leads, and booked appointments using assumptions you choose.

Build a planning estimate from your own assumptions

Enter the budget and funnel assumptions you want to evaluate. The calculator does not use market benchmarks, request personal information, or send your entries to advertising or analytics platforms.

Your assumptions

All five fields are required. Percentages may be zero, but the estimated CPC must be greater than zero.

Media spend paid to Google for one month. Agency management fees are separate.
Your assumed average amount paid for one ad click.
The share of ad clicks you assume will become phone or form inquiries.
The share of inquiries you assume will match the practice's service and intake criteria.
The share of qualified leads you assume will book an appointment.

Your entries stay in this browser session. The calculator does not submit or store them.

Estimated monthly results

Hypothetical estimate

Complete all five fields to calculate estimates.

Estimated clicks Not calculated
Estimated inquiries Not calculated
Estimated qualified leads Not calculated
Estimated booked appointments Not calculated

Estimated unit costs

Unit costs use advertising spend only and exclude agency management fees.

Cost per inquiry
Not calculated
Cost per qualified lead
Not calculated
Cost per booked appointment
Not calculated

How the estimate is calculated

  1. Clicks = budget ÷ estimated CPC
  2. Inquiries = clicks × landing-page conversion rate
  3. Qualified leads = inquiries × qualified-lead rate
  4. Booked appointments = qualified leads × booking rate

These figures are hypothetical planning estimates based entirely on the assumptions you enter. An inquiry is not the same as a qualified lead or a booked appointment.

Estimated booked appointments are modeled outcomes, not guaranteed or confirmed patient bookings.

Actual CPC, conversion rates, lead quality, and appointment rates vary by service, location, competition, landing-page quality, scheduling capacity, and tracking accuracy. Advertising spend is paid separately from agency management fees. This calculator does not promise patient acquisition or financial returns.

Learn more about Google Ads management for doctors and medical practices.

Want help building a Google Ads strategy for your medical practice?

Discuss campaign structure, landing pages, measurement, and budget planning with Pacific Digital.

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